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CREATIVELY POWERED DEALS

We stand at the crossroads of where real estate agency meets advertising agency. Creating boutique marketing and media which showcase your home beautifully— invoking better offers, and selling yours for the highest price possible

Real estate agency meets advertising agency

What’s the difference? Isn’t real estate agency marketing all the same—a bunch of postcards and a listing in the MLS? Well, no. Not all property marketing is created equally. My practice is where real estate agency meets advertising agency. Producing boutique marketing and media which showcase your home beautifully; invoking better offers, and selling your property for the highest price possible. We’ve been known to create a big buzz by producing property focused events, which expose your home first-hand to buyers and brokers like the Mega-Open-House featured in our video below.We’ve been known to create a big buzz by producing property focused events, which expose your home first-hand to buyers and brokers like the Mega-Open-House featured in our video below.

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For townhouse and luxury apartments ($3M+) this is an enhanced tier of service that’s an added value when you hire the Comitini Team to list your home for sale, and provided without additional fees. The team shines brightest when your home stands out from the din of listings using broker-bable boilerplate, by delivering a higher level of design and presentation at every price point. That’s over and above the best-in-class technology and market power of the most respected market leader, The Corcoran GroupNew York City’s number one Real Estate Broker, and a place I’ve called home as an agent for two decades.

We reach a global audience, leveraging influence on social media and experts at creating effective advertising on the Ad platforms of Google, YouTube, FaceBook, and Instagram. From the day you list with Peter, your home will be shared with the largest syndicated network of real estate websites like: StreetEasy, Zillow, Trulia, and Realtor.com, plus every NYC co-broker and Corcoran affiliates world-wide.

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Mega-Open-House print and digital collateral
Mega-Open-House print and digital collateral
Mega-Open-House print and digital collateral
Mega-Open-House print and digital collateral

Case Study: Mega-Open House

Micro-branded advertising on-line and off-line built remarkable interest for our big event promoting this stunning 19th Century landmark townhouse. Peter sold it for $100,000 over the asking price, with multiple offers. 

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Here is the short story of 371 Carlton Avenue in Fort Greene, Brooklyn. Peter created a promotional program that included a “Mega-Open-House” to draw attention to it, that was supported by custom designed marketing assets including: video, social media ads, print, email blasts to opt-in client & broker lists, and yes, even postcards. We hosted a Brunch ‘mega’-open-house event in the garden (who doesn’t love a good NYC bagel and lox), as our broker team networked with the crowd. We invited business partners too, like a mortgage professional on-site to pre-qualify customers, a home automation company, and even included a ‘Nest Hello Video Doorbell’ as a doorprize.

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Preparation and marketing

  • Strategic pricing to maximize exposure
  • Micro-branded ad campaign
  • Video ads produced for Facebook, Instagram, and YouTube
  • 60,000 e-mail blasts
  • 6000 printed invitations to neighbors

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  • Open co-brokerage with NYC agents
  • Massive multi-website global network
  • Minor repairs, styling, and staging
  • Professional photos & floor plans
  • Mega Open House with brunch
  • Door prize and giveaways
  • A team of agents to qualify buyers

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Peter’s Results

  • $100,000 over the asking price!
  • Over 30,000 video views on social media
  • Over 80 visitors at the Mega Open House
  • Sold in 72 hours with multiple offers
  • An all-cash deal

Get satisfaction

Highlights Reel: 20 years of Peter Comitini’s Deals—Since 2002 Peter has been helping clients to figure out their next move. He’s a knowledge broker who brings value and insight to every deal.

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For over two decades his experience and counsel has been sought out by clients and colleagues who tap into his experience selling apartments, townhouses, and other investment quality residential buildings; sometimes partnering with Corcoran colleagues like frequent collaborator Laurie Lewis and others. With a global referral network of top real estate professionals, Peter is able to respond to the needs of clients who may be relocating anywhere too.

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GLOBAL MARKET PRESENCE

181 Lenox Avenue, Harlem, NY

▴ Above: Logo for a historic landmark

Real design & marketing for real estate

The Comitini Team creates custom designed solutions to promote your home globally that are micro-branded and memorable. We Art Direct and design custom logos, typography, video, advertising, sales collateral, and direct-mail that are elevated above the competition for our townhouse and luxury apartment clients. When bootstrapped to our best-in-class brokerage technology and processes, it’s an unbeatable combination to get you to the closing table as a satisfied customer.

Quality spoken in ways words alone cannot

Landmarked townhouse video: We showcase our luxury home listings with creative direction of high production value videos and marketing designs. They speak to the quality of our client’s luxury homes in ways words alone cannot. It’s the difference between “that’s nice” and “Wow, lets see this one!”. Luxury resale clients benefit from memorable creative programs without additional fees, and we benefit from the virtuous spiral of raves and referrals to their neighbors; which is the life blood of a great real estate practice.

COMITINI LISTING PROPOSAL

The Comitini Sales Process

Why list with Peter?

The illustration shows a 10,000 foot aerial view of our listing process for your home. Every deal is different, but each one is driven by the same core values of service. We combine strategic pricing and creative marketing with great client service, to invoke interest, visitors, and offers to close your deal for the highest price possible. We want to be your real estate broker and your greatest asset when selling your largest financial asset.

Client service is a core value. Peter delivers pro-active follow-up, immaculate execution, and real field experience that comes with a boutique level of service included. Every step is considered with long term client satisfaction as a core value. The opportunity to build a lifetime of trust with someone, is greater than the value of any transaction. Repeat business is the lifeblood of a great real estate practice.

Creative marketing that makes your home stand-out from other listings competing for buyers’ attention in today’s online marketplace. Creativity is a core value. It’s where real estate agency meets advertising agency. Achieving heavy online traffic, and bring as many qualified buyers through the door as possible by design. That’s important to every seller. It leads to the highest sales price and the most solid deal.

Pricing strategically is among the most important aspects of selling your home. We will show you up-to-the-minute research, explain the recent market trends, and may present a few different approaches to setting the right go-to-market price for it. An honest assessment of your home’s value, that’s based on data, is a core value that crucially informs your pricing decision.

PRICING FOR SUCCESS

Correctly pricing an apartment is the most important decision that every seller makes with their broker

Vistors vs. Time on Market

Time on Market vs. Number of Showings

Peak activity comes fast, at about two weeks out from launch. That’s when serious buyers, who are ready. willing, and able, come to see the newest listings hitting the market. If you are priced correctly, it’s also the best opportunity to close a deal. —source: Corcoran Group sales data

What’s a fair asking price?

What’s the best pricing strategy? It’s one that brings in a stream of buyers and bona fide offers. They want the right home, but fear overpaying for it. Pricing correctly is the single most important decision every seller makes with their broker. Peak customer traffic happens at about two weeks out; and by week five, you have probably met most of the buyers interested at your price point. That’s when the most seasoned and ready buyers will show up.. Did you get any offers? Here are some thoughts about pricing strategies to consider. You can learn more about the correct asking price of your home by booking a free listing consultation.

Seller offers a fair deal: Meeting the market at a price close to recent comparable sales is a strategy based on the data, and never wrong. A seller who prices at fair value sets the stage for a fair deal, and does no harm. Buyers actively searching often have an excellent overview of the market. You’ll get offers based on a buyer’s real-time comparison with other competing listings. Overpricing is the surest way to send buyers to competing listings first. You want to be on everyone’s short list.

Seller invites negotiation: Pricing slightly above market value and leaving some room to negotiate down. No one offers asking price, right? It’s not true. Just ask the buyer who lost a deal on the home they really wanted. Serious buyers know the market, and are willing to pay fairly for your property. We want to attract buyers, not send them to competing listings first. Your price going down is the wrong direction too. Time on-market will be longer, and sellers can risk their listing going stale, and needing a more severe price reduction. That is not the experience our clients want.

Seller invites competition: Pricing at ever so slightly slightly below market value gets your home on every buyer’s checklist of must see properties. This is a high-traffic approach that endeavors to chase the market up, not down. Your selling price should be at least as good or higher than any other strategy. It creates momentum and a solid deal—especially important if you have your eye on a new home to buy, and need to sell to make that purchase.

Coop pricing: The highest price may not always be the best offer. We carefully vet all buyers, but in the case of a NYC coop, it’s best to use a strategy that generates good offers, from a choice of strong candidates. The best deals are the ones that pass the Coop Board. A turndown is a devastating event that could have consequences on your ability to close on the property you are relocating to, and certainly a disappointment for all involved.

BOUTIQUE CLIENT SERVICE

Five stars!

Great client service starts with listening carefully to your goals during our free listing consultation

Ten things your broker should do

Are you downsizing or looking for room to grow? Are you purchasing for the first time or the fifth? Do you need to buy and sell simultaneously? Client service starts with listening carefully to your goals during our listing consultation. Every home and every client is unique. Over the years, we’ve learned that there are several core values of service which all of our clients want.

Peter will…

  1. Listen to your goals, every client sells for a reason.
  2. Understand the selling time frame that works best for your household’s needs.
  3. Advise about each step in the process: pricing, staging, marketing, showing, negotiating, and closing.
  4. Create marketing & media that’s widely promoted, makes your listing stand out, and brings in customers.
  5. Respond to every customer and agent inquiry promptly.
  6. Accommodate your schedule with kids or working from home with showing appointments.
  7. Provide clear and regular communication.
  8. Highlight your property’s unique characteristics to visitors.
  9. Deliver all offers and customer feedback.
  10. Negotiate and close your deal for the very highest price and as quickly as possible.

Closing your deal starts here

I’ve helped clients to make sense of the NYC real estate marketplace for two decades, by providing boutique service and superior marketing that powers deals to the closing table

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Your next move is simple (and free)

Book an absolutely free, no obligation consultation right now. Results speak. Peter Comitini is consistently ranked in the top 1% of his company’s agents nationally. If you’re talking about buying or selling a home, Peter should be a part of that conversation.

What’s my home worth?

Instantly find out the value of your home and track it over time, with our monthly free home value report about your property, and the equity you have in it.

Free AVM home value report

We sell real estate, never your private data

Enter your address to begin

Get an instant home value estimate, and subscribe for monthly reports which track your home’s equity in real time. This is a data driven Automated Valuation Model (AVM) . Think the AVM is off? Let us know, and we’ll help fine tune it. Thinking about selling? Request an onsite visit for a pinpoint accurate Comparative Market Analysis (CMA). It’s a free consultation. Learn more about the importance of proper pricing ▸

Selling Step by step

What happens after I list my home with Peter?

A good general timeframe to expect when selling your home is about six months, but can take less or longer depending upon market conditions. There are often a few moving parts to consider. How does the timeline align with selling your current place, or ending your lease? How much is your home worth? Should you fix it up before selling? It’s a complex transaction. Talk to us for the answers. Here is an idea of what it looks like step-by-step.

  •  - Listing Consultation

    • Target your total selling strategy
    • First virtual or in-person consultation
    • On-site visit
    • Review recent sales activity
    • Review active competing listings
    • Recommend pricing strategies
    • Discuss marketing & staging
    • Discuss moving plans
    • Sign a listing agreement

  •  - Preparation

    • Organize and purge your possessions
    • Painting and repairs
    • Repair or replace appliances
    • Deep cleaning
    • Staging & accessorizing
    • Photography, Video, 3D Tour, and Floor Plans
    • Obtain purchase application, offering plan, and building financials
    • Interview and retain a real estate attorney

  •  - Launch!

    • Listing shared with every co-broke firm.
    • Syndicated on a global network of sites like Realtor.com, StreetEasy, Zillow, Trulia, etc…
    • We feature your home on on Facebook, Instagram, YouTube, and LinkedIn.
    • Posts and sponsored ads.
    • Artificial Intelligence assisted targeting of your most likely buyers.
    • Mega-open house promotion.
    • Highlight listing to Corcoran Press Relations.
    • Email blasts to agents and other proprietary customer lists.
    • Printed brochure and flyers.
    • Postcards mailed to the building and local neighbors.
    • Townhouse sign if appropriate.

  •  - Showings

    • Establish showing hours on your schedule.
      • Is there a baby at home?
      • Is there a tenant leasing your home?
      • Other considerations?
    • Host an broker’s open house so every agent knows about your home
    • Schedule and host first public open house
    • Respond to all inquiries within 10 minutes
    • Schedule all showings both on-site or virtual as needed
    • Accommodate potential buyers within 24 hours
    • Ongoing progress reports about listing traffic both on-line and in-person

  •  - Receive offers

    • Transmit all offers
    • Financially qualify any potential bidders
    • Negotiate sale terms with buyers and/or co-brokers
    • Discuss a strategy with you for handling multiple offers
    • Accept the highest and best offer
    • Transaction memo outlining the deal goes out to the parties’ attorneys

  •  - Get into contract

    • Seller’s attorney issues a contract of sale with agreed terms.
    • Attorneys fine tune the contract language.
    • Buyer signs agreement and sends a 10% escrow deposit.
    • Seller signs the agreement and it is binds the parties.
    • Buyer will generally have about 45 days to obtain a mortgage.
    • Perform a engineering inspection for Townhouses.
    • Obtain an updated survey for any building purchase

  •  - Closing

    • Coop or Condo Purchase application is compiled and submitted
    • Co-op Board approval or Condo waiver issued by Board
    • Attorneys schedule the closing
    • Buyer’s final walk-through of home within 24 hours before closing
    • Close the transaction and turn over your keys
    • Toast to your success with us!

HOMES IN MANHATTAN & BROOKLYN

112 Fleet Place, NewYorkCity, New York 11201, 2 Bedrooms Bedrooms, 4 Rooms Rooms,2 BathroomsBathrooms,Condo,For Sale,Fleet,OLRS-1973995
112 Fleet Place
$1,274,900
2 beds
2 baths
Downtown, Brooklyn
302 119th Street, NewYorkCity, New York 10035, 1 Bedroom Bedrooms, 3 Rooms Rooms,1 BathroomBathrooms,Coop,For Sale,119th,OLRS-1989106
302 119th Street
$250,000
1 beds
1 baths
East Harlem, Manhattan
112 74TH Street, NewYorkCity, New York 10021, 5 Bedrooms Bedrooms, 11 Rooms Rooms,4 BathroomsBathrooms,Coop,For Sale,74TH,RPLU-5122138937
112 74TH Street
$8,900,000
5 beds
4 baths
Upper East Side, Manhattan
50 30TH Street, NewYorkCity, New York 10001, 3 Bedrooms Bedrooms, 6 Rooms Rooms,3 BathroomsBathrooms,Condo,For Sale,30TH,RPLU-33422076474
50 30TH Street
$6,995,000
3 beds
3 baths
Downtown, Manhattan
525 89th Street, NewYorkCity, New York 10128, 2 Bedrooms Bedrooms, 4 Rooms Rooms,1 BathroomBathrooms,Coop,For Sale,89th,OLRS-2005266
525 89th Street
$825,000
2 beds
1 baths
Upper East Side, Manhattan

Your dreams have an address™

What are you searching for?We want to buy in a new buildingI need a townhouse expertI want to buy my first apartmentWe’re downsizing into a condoHow do I buy and sell at the same time?What’s my home worth?What’s your dream home?Ask PeterYour dreams have an addressSo where’s next?

So where’s next?

Peter is committed to all fair housing laws | We sell real estate, never your personal data!

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